Wednesday, November 11, 2015

Last month, Recipe For Success Foundation, hosted their 2nd Dress for Dinner Season VII fundraising event, hosted by designer Edgardo Osorio. Edgardo is the Founder and Creative Director of Aquazzura Firenze, a relatively new shoe company (Founded in 2011) that has become a staple on the feet of fashionistas and celebrities around the globe. This was Edgardo's first time in Houston, but not his first visit to Texas. Edgardo had previously visited Dallas, TX. The event was hosted at Saks 5th Avenue, and kicked off with networking and shopping with the shoe designer. Promptly at 7pm, a Q&A session with Edgardo, led by Houston Chronicle Fashion & Beauty Editor, Joy Sewing kicked off.

When asked how he came up with the name, Aquazzura, Edgardo mentioned that he loves to go to Capri. "It's one of my favorite places in the world. Being Colombian, I love the sun, and I love the sea, and I love the beach." Edgardo stated, "I was in Capri, and I wanted to dedicate my brand to Italy because its given me so much." When someone thinks of his brand, he wants them to envision vacationing in some of Italy's gorgeous locations, such as Capri, Positano, or Chiveta. "I want {the brand} to have that positive idea of Italy. I love the fact that it's not only about a beautiful shore, it's about a beautiful table. I love the idea of this Italian lifestyle."

Aquazzura customers can't help but notice the brand's enticing logo of a golden pineapple. Edgardo expanded on the symbol. "I like pineapples. Gold pineapples in western society are a symbol of hospitality. Gold pineapples are also lucky charms and they attract good fortune so I thought why not?

When asked about his thoughts on flats, Edgardo told the crowd that one of the best compliments he ever received came from a client who stated, "These are my date night flats. These are the only flats my boyfriend thinks are sexy, and he likes and he allows me to wear." Edgardo expanded on feeling great regardless of the type of shoe, "At the end of the day, when you are buying something, you want to look beautiful. You want to look great and even if you are running around chasing after your kids, going to work, or just having a drink with your friends; whether it's a flat, or a high heel, you want to look your best."

Enjoy this clip from the event in which Edgardo discusses his inspiration for his shoe collections

After the Q&A Session, Saks and Edgardo auctioned off 4 pairs of shoes and a signed sketch from the designer to help raise money for the charity. The 4 pairs of shoes went for $1500 each. The lucky ladies who won the shoes, were able to pick out the shoe with the designer and were also invited to go to lunch with him the next time they are in Italy!

The winners of the Aquazzura shoes!


If you missed this Dress For Dinner event, please consider attending one of the other ones this season:
Dec. 1, 2015: Men Only Dress for Dinner Shopping Party at Zientte Contemporary Furniture
March 3, 2016: Dress for Dinner Fashion Show & Dinner with designer Rubin Singer at Neiman Marcus
April 12, 2016: Dress for Dinner Fashion Show & Dinner: It's Raining Men with the Men We Love at M Penner
May 4, 2016: Dress for Dinner Season Finale: the Fashion Gene Awards at Tootsies

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