HOUSTON FASHION WEEK: Heart of Fashion

Monday, August 17, 2015


After much speculation, I've received word on at least one of the fashion weeks scheduled for this November. If you follow the fashion industry in Houston, you may know that there's been several posts across our media outlets about the fate of Fashion Houston.  At the end of FH5 last November, Jared Lang announced that he was bringing on a new partner, Vivian Wise. However, after the partnership dissolved earlier this year, we fashionistas were left wondering if there would be a Fashion Week at all?!?!  Well, the answer is Yes! While we still haven't heard much about or from Fashion Houston, Vivian is moving right ahead with her own Fashion week, titled Heart of Fashion. I've been invited to attend the media launch party tomorrow night, and will surely have more updates for you, but in the meantime, check out the full press release below: 


FASHION MEETS PHILANTHROPY AS 1st ANNUAL HEART OF FASHION MAKES DEBUT AT MILLION AIR HOUSTON FROM NOV. 18-20 HOUSTON — 

Heart of Fashion, a three-night runway celebration of curated designer collections, will do what no other fashion event in Houston has done before: Affect the community at large through raising awareness and considerable charitable contributions by combining international style with Texas-sized hospitality. 

Inspired by the styles of both Paris and Rome during the 1960s, Heart of Fashion takes off this year with a look into the future and a flashback to the start of modernity. The large-scale celebration, produced by Todd Events, will take place Nov. 18-20 at Million Air Houston near Hobby Airport, with 99,000 square feet of hangar space that will be transformed into a veritable fashion cloud, transporting guests to a mod 1960s fusion of fun international flair. 

Spearheading Heart of Fashion is Vivian Wise, whose family has a long tradition of philanthropic endeavors, raising responsibility around issues and paying it forward. Armed with a background in fashion and retail, Wise’s goal for Heart of Fashion is to celebrate the art and creativity of fashion design while simultaneously raising awareness for local charities and causes. 

Heart of Fashion will showcase some of the world’s most notable and new designers, as well as local boutiques, as it aims to secure the Bayou City’s position as a world-class destination for fashion, art and philanthropy. By partnering with Million Air, which has 31 locations globally, as a five-year title sponsor, HOF will set the stage for designer talent and local boutiques and provide a large-scale platform for consumer-driven brands, artists and boutiques, while also making a difference in the local community. 

The inaugural event will be divided into three separate evenings and include runway presentations from notable designers and labels such as Angel Sanchez, Ungaro, Norisol Ferrari, Peter Cohen, swimwear label La Isla, and local emerging designer Paola Contreras to name a few. Participating retailers will include Tootsies, Sloan Hall, Elizabeth Anthony, Norton Ditto, and Valobra. 

Charitable contributions will be made through Texas Legacy Foundation Inc., a 501(c)(3) non-profit formed specifically to channel proceeds from Heart of Fashion to three designated local charities -- Legacy Community Health Services, Meals on Wheels and Epidermolysis Bullosa. Tickets for Heart of Fashion will only be available online at www.heartoffashion.com, and go on sale on Tuesday, Aug. 18. 

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1 comments

  1. Vivian Wise's plans sound amazing and exciting. Where is her launch party this evening? Are people getting a preview of the show's location?

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