EVENT RECAP: REFINERY 29 SHOPPING BLOCK PARTY

Thursday, November 13, 2014


Most fashionistas have heard of Refinery29.com! Refinery 29 is one of my favorite go-to sources for all things fashion news and trends, so when I heard they were hosting an event in Houston, I had to partake! Refinery 29 partnered with Simon Malls to bring "The Shopping Block" to six Simon Malls around the country! One of the stops was Houston Premium Outlets! The Shopping Block is a new shopping experiment created to target Millenials.

"In a recent study by Refinery29, millennial women of all ages and income groups expressed how online, mobile, and social elements all play a critical role in how they shop, often merging their online and in-person experiences. As a reflection of those shopping preferences, Refinery29 and Simon created custom activations that marry the digital and physical experiences together and maximize the social aspects of both."


While I'm far from being considered a millenial, I was asked to still let Houston know about the event and participate in the VIP Blogger/Media Brunch the morning of the event.  The media event was held at the Elie Tahari store at Houston Premium Outlets. I arrived (slightly late...hey it was early on a Saturday morning and HPO is FAR!) and of course recognized a bunch of bloggers and media faces. We mingled and sipped mimosas, and snacked on muffins and fruit. Once the editors for Refinery 29 arrived, and the media hosts of the event, Hanna Anderson, Sophia Anderson and Joshua Anderson, we were led to the Shopping Block area. 








Two of the editors from Refinery29
The shopping block area was really cute! It was a tent, but the components inside were made of wood and really reminded me of a toy block from my child-hood years.  The design of the tent was inspired by the marfa installations and by modernist artists Donald Judd and Dan Flavin. I really liked the fact that Refinery 29 and Simon Mall invited local Houston boutiques to have pop-up shops at the Shopping Block to co-exist with the mainstream stores at Houston Premium Outlets. The following Houston boutiques were on site: 


Prior to this event, I was already familiar with Height of Vintage, Vida Antigua and Settlement Goods, and happy that they were included!! It was also fun discovering the other brands that I didn't know about! In addition to pop up shops there was a fun photo booth, DIY stations, giveaways, and beauty bars! It was a fun time, and I hope they come back and do another event!



Sun Child Pop-Up
I wasted no time purchasing the cat ears ring.



DJ keepin' us jammin






LOLOL, fun flasks offered by Settlement Goods.





I was really involved in my DIY making!

The final product!






For more information on The Shopping Block, visit the following site: www.simon.com/shoppingblock

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