MAGIC MARKET WEEK DAY 2: Discover the brands of ENK Vegas via Video InterviewsMonday, October 20, 2014
|The Founder of ENK International with Whitney Port and Christina Caradona.|
Day 2 of MAGIC Market Week was of course a whimsical, fashion blur! All of the tradeshows were opened on the 18th and Heather and I tried to be strategic with our plans to cover this massive event. We decided to head over to Mandalay Bay and hit up all the tradeshows over there first! Our first stop was ENK Vegas. The ENK Vegas tradeshow focuses on women-only brands, from up and coming to established brands.
AS by DF & ASTARS
The first brand we visited was AS by DF and Astars. I filmed Heather interviewing Denise, the founder and designer of both lines!
DENISE FOCIL INTERVIEW (OR Watch on YouTube)
|Of course stopping by Trina Turk was fun! Lots of bright colors as always!|
LISA FREEDE JEWELRY
I stopped by the Lisa Freede Jewelry booth to check in on the brand that I recently discovered! During the ENK Coterie show in New York, my colleagues Arielle Breedyk and Michelle Elise Harding conducted an interview with Lisa Freede, and I fell in love with the pieces! So I of course had to stop by their booth at ENK Vegas during MAGIC. Alyson Freede, Lisa Freede's daughter and Vice President of the company was on site. I asked her a few questions about the company and working with her mom.
ALYSON FREEDE INTERVIEW (Or Watch on YouTube)
|LISA FREEDE Jewelry Collection|
SHOW ME YOUR MUMU
I can't believe I never heard of Show Me Your Mumu before now! But now that I know about it, I need to order some stuff. I was taking a little break on the couch just outside of their booth and i turned around and saw this lady in this amazing romper! I had to get up and find out more about the clothes and the label! Turns out, the lady was the designer and co-founder herself, Cologne Schmidt! So of course I had to film an interview!
COLOGNE SCHMIDT INTERVIEW (Or Watch on YouTube)
|Cologne Schmidt, Co-Founder & Designer of Show Me Your Mumu!|
HAMMITT LOS ANGELES
I've been in love with Hammitt LA handbags every since I discovered them inside Henri Bendel 5th Avenue last October during my trip there for LuckyFABB! Once again I was taking a break, this time a food break, and plopped down on the tables at the snack bar and turned and saw the Hammitt LA booth! Not only did I hop on over to view the bags I love so much, but I ran into the same merchandising director for the brand that I met inside Henri Bendel that fateful day in October. Since he's a brand merchandiser he visits stores that carry their lines to do the displays, etc. I asked Francisco all about the bags in the interview below!
FRANCISCO INTERVIEW (Or Watch on YouTube)
|So of course I wasn't satisfied with just Francisco having all the fun showing off the handbags, I had to do it too! I make this bag look good!|
COCKTAIL HOUR WITH WHITNEY EVE & TROP ROUGE
ENK Vegas hosted a cocktail hour in their Oasis Lounge Space with Fashion Designer and Reality TV Star Whitney Eve and New York Fashion Blogger Christina Caradona from the blog, Trop Rouge. To be honest, I had never heard of Trop Rouge or Christina, but with a million fashion bloggers out there, that's not hard to accomplish!
|Whitney Eve Collection at her ENK Vegas booth.|
|Sooooo many rows of brands and brands, and this was just ONE tradeshow! You really have to budget your time wisely at MAGIC Market Week, and really target what you must and need to see!|
|When I sat down and discovered that I was right near Hammitt LA, I was sitting in the Boutiika Lounge. Reps for Boutiika gave me the 411 on how their company helps small brick & mortar shops that also sell online manage their inventory! It was very cool and made me want to start a boutique!|
|Snack Bar & Boutiika Lounge|
|These monitors were throughout all of Magic Market Week and reshared tweets from anyone using the #MagicReady hashtag.|