EVENT RECAP: InStyle for Nine West Launch PartySunday, March 30, 2014
Everyone loves a good party, and I'm no exception. However, I go to so many fashion events that after awhile they can all seem the same...but I did not feel that way at the InStyle for Nine West Collection Launch Party. In fact, I was having such a great time that I practically stayed for the duration of the entire event. As mentioned in my last post, I arrived at the mall 3 hours before the party to interview Leah Karp & Erika Szychowski on the 9W♥InStyle collection (Read here). After my interview I quickly purchased a few items from the collection to beat, what was sure to be, a mad rush to the register during the party later. I headed to my car to put away my new purchases and decided to change into the VIVA sandal for the party. A lot of my blogger buddies were coming so I definitely wanted to head back to hang out with them!
By the time I returned to Nine West, after stuffing my face in the food court and shopping to pass the time, the store had been transformed to a girl's paradise. An additional display had been set up directly in front of the store with the collection items and free InStyle magazines. There was a poster-sized picture of the J-Lo April 2014 cover (perfect for photo-ops) and lots of pink; from the pink San Pellegrino drinks to pink candies in candy jars. I immediately headed to the table with the mini cupcakes, macaroons, & cake balls and had 1....2....maybe 3 (but who's counting?) cupcakes throughout the course of the evening...
|How totes adorbs are the heart-shaped Macaroons?|
|In addition to the guests perusing the store, models were style with shoes and accessories from the collection.|
|Shoes from Left to Right: Izzy, Viva, Aila, & Gamin|
|The sun actually provided for a very nice photo op of the scene and the accessories. I just love this 'Hold Everything Clutch' and it GOES with everything!|
|HFB Members Arielle and Yesenia chatting with one of the reps from Nine West|
|The stacked cuff. I'm partial to the rose gold color. I pretty much love anything rose gold.|
|My favorite part of the party? Having our instagrams printed! If you instagrammed a picture using the hashtag #9WInStyle during the party, the photographer printed your photo. So many cute photos came out of this machine. I admit I got a little carried away with mine! Ha!|
|The scene! Full house for the launch party|
|Of course I'm a big fan of Nine West, so in addition to checking on the 9W♥InStyle collection, I had to peep the rest of the store's offerings for Spring! I really loved these sandals with the neon insoles, and the sandals with the multi-strap ankle strap.|
|One of my purchases from the collection was the VIVA sandal. I bought the nude one. I really loved the metal detail|
|The Izzy! The perfect shoe for work! I also purchased this one in the middle, light grey color!|
What's a party without a DJ? More models reppin' the shoes and accessories.
|I had to zoom in on the clutches and shoes|
|9W - We Do Shoes|
|I was very tempted to purchase the blue shade of this clutch but I ended up going with black.|
|I really wanted to get the Aila too, but I figured purchasing 3 items from the collection was more than enough for this month's shopping budget!|
|HFB Members Heather and Taylor scoping the scene|
Additional offerings at Nine West
Someone loved the collection so much they were buying 3 pairs of shoes and me trying on the Gamin pump in Snakeskin.
|Each guest received a raffle ticket upon entry to the store. Throughout the night the Nine West team called out 9 numbers for 9 people to win a free pair of shoes from the collection. We thought they were going to stop at 9 for NINE west, but they continued to call more numbers through the end of the night!|
|All of my printed Instagrams! I can't wait to add them to my Fashion wall|
SHOP THE 9W♥InStyle COLLECTION