MAGIC MARKET WEEK: BCBGeneration Private Blogger Party

Friday, October 11, 2013


As previously mentioned in my other posts covering Magic Market Week, there was a a ton of events to participate in across all 10 Tradeshows.  One event I wasn't going to miss, was the BLOGGER Q&A with BCBGeneration Creative Director Joyce Azria.  Joyce is the daughter to Max Azria and of course apart of his and Lubov Azria's successful fashion empire under the BCBG brand.  Joyce sat down with Kelsi Smith of Smith Media and answered questions from bloggers on trends and building a successful brand.  After the session, there was a private blogger party in the BCBGeneration Skybox above WWDMagic that I was able to attend! The party was super fun. I mingled with my new blogger buddies, received free cocktails, designed affirmation bracelets with the BCBGeneration associates and more! The Skybox itself was decorated to display items from BCBGeneration's latest collection. There was even a room with what appeared to be a cool blow up couch, TV, and day bed! I didn't want to leave, but alas all good things must come to an end, and I did leave the party early to catch some of the action at FN Platform and WWDMagicWhite Tradeshows.






Me with the lovely Joyce Azria




Seriously? Can this shirt be anymore fab? It reminds me of back in the days of the Hun, Asian Military Armor

Discovered a new nail sticker brand called Go Scratch It. They were giving each guest a pack to take home for free.  I picked up the Abstract pack, second one from the left and actually wore them to New York Fashion Week.
Talk about a sugar rush! BCBGeneration wanted to make sure we stayed sweet!
The lovely ladies of BCBGeneration making Affirmation Bracelets for everyone!



I also made a 3rd one called LLIS for Live Life in Style. Live Life in Style was too long for the bracelet, and since Marcella was at a seminar, I make one for her called Wrk It Grl for her blog :-)
I met these two ladies from the Ukraine. They were super posh and had the best accent!
Here is their boss! They work for a media outlet and were in the country to cover MAGIC Market Week
On the Scene at the party

Fun blow-up couch! 
Daybed
Haha, throwback to Clueless! In my singing voice: "Rollin' with the Homies"



Mannequins rockin' BCBGeneration duds

Cool yellow couch and ginormous cuff displays. I sat on the couch to watch the loop video of BCBGeneration's Fall 2014 collection


BCBGeneration Fall 2014 Collection video that was playing on cycle



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