THE FILM: Scatter My Ashes at Bergdorf's

Saturday, May 25, 2013

Photo Credit: Victoria Roberts 1990 New Yorker
There's something to be said for exclusivity. Some people may think it's snooty, some people may think it's ridiculous, and unneccassary in a world that shares everything with everyone in a matter of seconds, but if you were able to ask the original owners of Bergdorf Goodman's what made them stand out? I bet they would tell you exclusivity.  Bergdorf Goodman's (BG) is the most prestigous luxury fashion store in the world when it comes to high-end fashion.  All designers want to sell there, everyone wants to shop there, and I'd go as far and say that after everyone sees this movie, everyone may want to work there too! I know I wouldn't mind having Linda Fargo's job!!! Linda Fargo is the Fashin Director at BG...basically she gets to decide what designers get picked up and sold at BG. She's the ultimate buyer. However you view Bergdorf's you'll want to see this movie, directed by Matthew Miele!
"It's the most mythic of all American emporiums - and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman’s iconic history in Matthew Miele's Scatter My Ashes at Bergdorf's. The legend, the parties, the fashion idols, the windows, the women, the buyers and shoppers -- and most of all, the quintessentially American dreams of New York's high-fashion hot-spot - all come to life in an ode to a realm where creativity and commerce reign equally supreme. With a light touch, Miele explores not just the glamour but the passion behind the daily creation of this luxury mecca in a film as dynamic, lush and intimate as the store itself."
The Owners
I like how they talked about the history between Herman Bergdorf and Edwin Goodman, and how the store came to be named Bergdorf Goodman's.  I liked the photos of the goodman family, but I wish they would have gave us names again for the group family shots.  

"He was really strict about quality . . . It should look well, it should fit well, it should be made well. There are very few merchants really that had the background he had of a tailor and all. And he knew . . ."  ~Andrew Malloy on Grandfather Edwin Goodman

Edwin Goodman - Founder of Bergdorf Goodman's
Andrew Goodman son of Edwin Goodman
Goodman Family
Goodman Family
Andrew Malloy - Grandson of Andrew Goodman
I liked the part where they focused on the current BG family, from visual presenter David Hoey, to known by all stars personal shopper Betty Halbreich.  The shoppers had personal stories and memories from selling to everyone from John Lennon to Elizabeth Taylor.  Intermixed throughout the movie were features on each of the 5 BG windows, which are as iconic as the store itself.

"The most frequently asked question is where do you get your ideas? High culture, low culture, the arts, sciences, pop culture, comic books, the street, dreams, nightmares . . . "
David Hoey

David Hoey, Director of Visual Presentation at BG
David Hoey & Linda Fargo reviewing the designs for the holiday window displays
Linda Fargo with Gillies Mendel
Linda Fargo - Fashion Director for BG
 "There was so much money pouring through here . . . it was unbelievable."
Todd Okerstrom, Director of Personal Shopping
Betty Halbreich - Personal Shopper at BG
Betty is a straightshooter, tell it like it is personal shopper and stylist
The film featured almost every heavy hitter you can think of in fashion.  They all had things to say about BG.  It was interesting to hear from the designers that have been turned away by BG, and the ones who had been successful in placing garments in the store and the unfaltering support BG puts behind them in their endeavors (Think Jason Wu dressing The First Lady).

"My only regret is that there’s only one Bergdorf Goodman" ~Oscar De La Renta

Oscar de la Renta
Bobbi Brown
Christian Louboutin
Diane Von Furstenberg
Georgina Chapman - Marchesa
Giorgio Armani
Isaac Mizrahi
Jason Wu
Karl Lagerfield
Manolo Blahnik
Michael Kors
Nicole Richie
Rachel Zoe
Tory Burch
Vera Wang
Stacey Bendet
Proenza Schuler Designers: Jack McCullough & Lazaro Hernandez
Marc Jacobs & Marc Jacobs President Robert Duffy
Patricia Fields
"Every person in the shop has a story . . . decades and decades of accumulated history and it’s important to catch these things before they disappear."
Amy Fine Collins - Contributing Editor, Vanity Fair
Candice Bergmen
Susan Lucci
Iris Apfel
Joan Rivers
Today the store itself takes up a whole city block on 5th avenue between 57th and 58th street and used one of ten Vanderbilt mansions for it's base. If you are ever in New York, you need to stop by this iconic store from our fashion history!

Photos c/o of Entertainment One Publicity for Scatter My Ashes at Bergdorf's
For more information on the film:
Twitter: #GetScattered


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